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Our latest airline revenue management system – airRM
– was designed in partnership with a number of the most successful new entry
airlines in the world. The result is a
system that is broad in feature and function, yet focused on helping the
users at your airline take full advantage of available information in order
to make better, more profitable decisions. A New Perspective Traditional RM systems focus on individual flight departures, providing users with tools to help
them make decisions and examine information – one departure at a time. While airRM also allows for this level
of examination, it also provides users at your airline the ability to examine
flights from a larger and more
integrated perspective. Imagine
the ability to display information for all flights in a market, for a week,
on a single interactive screen. Or
imagine the ability to display all flights for the next month where your
competitor has a lower available fare and then being able to update all those
flights at once with the action you desire.
Selectable numeric and color-coded indicators allow users to see what
is happening at your airline at a single glance and to understand the integrated
relationship of surrounding flights. Critical Information When You Need It airRM provides users at your airline with the
critical information they need to make informed allocation decisions. Users are able to perform “what if”
analysis on flights and examine different scenarios for managing inventory. Average fare, current seats available, total bookings, local
bookings, connecting bookings, current revenue, remaining demand, forecasted
boardings, optimal AUs, and real-time bookings by bucket are just a few of
the 60 or more display options to choose from in the airRM Optimization
Worksheet. Competitor fares, look-to-book statistics, OD crossing
traffic, surrounding flights in the market, seasonal patterns, recent flight
and market bookings build, effective and discontinued fare basis codes, and
user-selectable graphs are just a few of the many types of integrated information
available to users. airRM stores a tremendous amount of historical
information and provides users with a powerful, ad-hoc reporting
solution. Users may create reports on
the fly, save them to be run again at any time, edit saved reports to get a
different result, graph the results, or export the results in a number of
formats. Saved reports can be
scheduled for automatic generation and then sent to a selected printer or
list of email addresses. Authorizations, availability, bookings, revenue, pickup,
no-show, go-show, current load factor, forecasted load factor, revenue per
available seat mi/km, and revenue per revenue seat mi/km are just a few of
more than a hundred reporting elements that are available for detail or
summary reporting. Until you have seen the airRM reporting capabilities, it
is impossible to understand the power available at your user's fingertips. airRM incorporates sophisticated, proven forecasting
models that are influenced by year-over-year history, recent behavior,
seasonal patterns, competitive fare positions, look-to-book ratios, and
user-defined events. Individual
forecast variables and weights may be configured at a system, market, or
flight departure level. Forecast analysis tools allow for in-depth examination of the
information used to build forecasts for individual flight departures. Users are able to examine, modify
reconfigure, recalculate, and assign specific forecasts to flights. Forecast accuracy tools allow for an in-depth examination of
the accuracy of forecasts created by the system, over time. An Optimizer For Every Situation Optimization models have evolved to meet the demands of the airline
industry – from the Littlewood EMR model, through several generations of EMSR
models, and on into today’s price elasticity based models. airRM delivers all of these
optimizers together in a single product.
This provides your airline with the flexibility to select the best
optimizer for your particular situation, with the goal of maximizing revenue
on every flight and throughout the network.
Individual optimization variables may be configured at a system, market,
or flight departure level. Optimization analysis tools allow users to examine historical
allocation decisions and to simulate results based on different optimizers. Integration Of Third Party Information In addition to the normal data received from your airline’s
reservation system, airRM consumes and integrates a
number of specialized data files from third party vendors. ·
Competitive fare information from companies such as QL2
and Infare. ·
ATPCO tariff and rules information. ·
Look-to-Book information from companies such as
Omniture. ·
US DOT T-100 and DB1B information. ·
PNR-Level detail information. ·
Web services real-time booking requests and real-time
updates.* * Certain reservation systems
only. A Complete Set Of Supporting Tools airRM provides a complete set of supporting
tools to ensure that users are efficient, effective and in control. Over 100 different tools are available for
overview, analysis, drill down, reporting, graphing, flight alerts, maintenance,
administration, managerial oversight, data load, system configuration, and
system security. Access to each tool is controlled individually for each user
and access to the system is password protected and the use of our system is highly
customizable, with over 450 different variables to choose from in the airRM
Application Configuration tool alone. airRM is compatible with virtually any major
reservation system and the tools are compatible with both leg-based and
OD-based RM. The principals at Revenue Management Systems, Inc. have
specifically developed airRM for, and in cooperation
with, airlines looking to have an advantage in today’s highly competitive
airline industry. In addition to the features and functions expected from a
traditional system, airRM provides a new perspective
in airline RM with ground-breaking tools not available in any other system on
the market today. airRM integrates and
displays a wealth of critical information from multiple sources and provides
the tools needed to take full advantage of fleeting opportunities in the
marketplace. airRM is a
comprehensive and robust solution that is focused on helping users make
better, more efficient, more informed, and, ultimately, more profitable
decisions for your airline. |
